Customer Success

Emotional Intelligence — A Precursor of Sales Success

Brendan Cournoyer

September 20, 2011

Will being “emotionally intelligent” make a salesperson more likely to succeed?

Some people believe so. Author and sales strategist Dan Waldschmidt claims that this theory is exhibited within the sport of football. In this short video, Waldschmidt says that previous findings on the subject show a correlation between emotional intelligence and success at the quarterback position.

Elite football players like Tom Brady, Brett Favre and Peyton Manning are said to be highly emotionally intelligent, but score very poorly on an IQ test administered by the NFL. Yet they’re the best at their position, and Waldschmidt asserts that this is a result of emotional intellect.

So what does all this have to do with sales? Watch the full video from OpenView Labs to find out.

Content Strategist

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer. Currently Brendan is the Vice President of Corporate Marketing at <a href="https://www.brainshark.com/">Brainshark</a> where he leads all corporate marketing initiatives related to content, creative, branding, events, press and analyst relations, and customer marketing.