Ensuring that Your Self-Service Processes are Functional
While a self-service checkout and customer service process can be a competitive advantage for many businesses, they can also be a source of frustration when they don’t work smoothly.
A self-service checkout will only be useful when it’s functioning properly. If a customer is unable to proceed through the process without seeking additional help, then that is a failure in functionality. The additional time necessary to resolve the issue is negating the benefit of having a self-service process in the first place.
To overcome these obvious issues, it’s imperative that the self-checkout process is free of hurdles and confusion. Additionally, all of the features need to be working.
When an automated checkout does work, however, it’s really a thing of beauty. The time it saves can quickly add up. For more information on this subject, watch the video from OpenView Labs featuring Bill Price.
Wes Bush explains how you can create a just-in-time onboarding email sequence that converts in Part 3 of his 3-Part user onboarding series.