Finance & Operations

Establishing a Best Estimated Selling Price

February 11, 2011

A best estimated selling price can be a crucial tool to help you manage a revenue stream and your product positioning.

With it, you can accurately calculate pricing based on your company’s business growth strategies. In order to create a best estimated selling price, you need to consider how much of a profit margin you’re looking to reach. Additionally, you need to establish a baseline model that you will go to for future pricing estimates.

Using a selling price estimate, you’re able to gauge how your product should sell and what it should sell for. As a result, you’re going to have a much better sense of where you stand fiscally.

Every company with a product needs a best estimated selling price. It’s as simple as that. For more on this topic, watch the video from OpenView Labs featuring David Lewandoski.

Owner

Corey was a marketing analyst at OpenView from 2010 until 2011. Currently Corey is the Owner of <a href="https://prepobsessed.com/">Prep Obsessed</a> and was previously the Marketing Manager at MarketingProfs.