Establishing a Consistent Revenue Stream

One of the greatest challenges a business faces involves generating revenue on a steady stream.

While some may be enough, more is always better. This adage rings true when it comes to business. Even more important than large amounts of revenue, however, is a consistent revenue stream. Part of figuring out how to establish a steady flow of revenue involves tracking your company’s happenings. This includes the sales process, marketing strategy and company strategy. Everything should be tracked.

As Marketo, a marketing automation company, has shown, another important step is the elimination of unnecessary and wasteful steps in the sales process. It’s equally important to establish a baseline and to follow what does work. As they say, “If it isn’t broken, don’t fix it.”

Following up when you need to follow up, as outlined in this video, is another important step. Rest assured, there are others. For more on this subject, watch the full video featuring a number of speakers.