Exploring the Important Role of Content Marketing in SEO

Perhaps no other component of your marketing strategy is as important to SEO as content.

Content marketing drives SEO campaigns. Without content, your SEO initiatives would be greatly disadvantaged. Content is used to bolster keywords that can often raise your company’s relevance on search engines. And as already demonstrated, having a higher page ranking can be a serious competitive advantage.

For this reason, it’s important for companies to continually monitor their content and its alignment with their SEO goals. Not every company is going to be heavily focused on SEO. But those that are understand the vital importance of content therein.

When you’re looking to create your own SEO campaign, it’s best to start with the fundamentals. Once you’ve established that, you should have relative ease moving on to more complex forms of content. For more information on content marketing’s role in SEO, watch the video from OpenView Labs featuring Joe Pulizzi.

CA
Contributing Author

You might also like ...
Customer Success
How SaaS Founders Can Reach the Gen Z Market
When I was a teenager, I wanted to manage rappers. The lifestyle didn’t agree with me, so I became the...
by Paige Finn Doherty
Customer Success
Your Guide To Customer Support & PLG
In a product-led growth (PLG) business, should we aspire to have *zero* customer support? My take: No! Support plays a...
by Kyle Poyar
Customer Success
Your Guide to PLG and Community—It’s Way More Than Launching a Slack Group
In a product-led (PLG) business, some of the tried-and-true SaaS growth tactics aren’t at your disposal. Since you’re initially focused...
by Kyle Poyar