Exploring the Important Role of Content Marketing in SEO
Perhaps no other component of your marketing strategy is as important to SEO as content.
Content marketing drives SEO campaigns. Without content, your SEO initiatives would be greatly disadvantaged. Content is used to bolster keywords that can often raise your company’s relevance on search engines. And as already demonstrated, having a higher page ranking can be a serious competitive advantage.
For this reason, it’s important for companies to continually monitor their content and its alignment with their SEO goals. Not every company is going to be heavily focused on SEO. But those that are understand the vital importance of content therein.
When you’re looking to create your own SEO campaign, it’s best to start with the fundamentals. Once you’ve established that, you should have relative ease moving on to more complex forms of content. For more information on content marketing’s role in SEO, watch the video from OpenView Labs featuring Joe Pulizzi.
With only lagging metrics in their toolset, customer success leaders can’t really drive strategy at the executive level. Here’s Chris Hicken, former president at UserTesting, on how to change that.