Exploring the Important Role of Content Marketing in SEO
Perhaps no other component of your marketing strategy is as important to SEO as content.
Content marketing drives SEO campaigns. Without content, your SEO initiatives would be greatly disadvantaged. Content is used to bolster keywords that can often raise your company’s relevance on search engines. And as already demonstrated, having a higher page ranking can be a serious competitive advantage.
For this reason, it’s important for companies to continually monitor their content and its alignment with their SEO goals. Not every company is going to be heavily focused on SEO. But those that are understand the vital importance of content therein.
When you’re looking to create your own SEO campaign, it’s best to start with the fundamentals. Once you’ve established that, you should have relative ease moving on to more complex forms of content. For more information on content marketing’s role in SEO, watch the video from OpenView Labs featuring Joe Pulizzi.
UserIQ surveyed 400+ SaaS leaders and found that one of the greatest opportunities for companies today is a stronger alignment between their customer success and product management teams. Learn why here.
As healthy companies continue to grow it becomes harder to do so at the same rate through new logo acquisition. Companies spend an inordinate amount of effort on labor-intensive adoption and reactive, renewal processes with little or no regard to creating a disciplined expansion strategy. It’s time to change your strategy. It’s time for Customer Success 2.0.
Catch up on the latest Summer Slump Series: Customer Success edition. We compiled the top CS content to help you get ahead and make you and your team as successful as possible.