The Importance of Internal Employee Notification with Corporate Blogging
If your content stories are hitting the web so fast that your employees don’t even know about them, you may need to reconsider the importance of keeping your team in the loop.
Having a content marketing strategy that values timely stories is a great tool. But giving your employees the ability to capitalize on your content is an even better idea.
When you give employees the scoop, you enable them to utilize your content better and improve internal engagement. They can network with contacts, discussing the breaking stories that your company is putting out.
While having a quick trigger (and lots of readers) is good for content, so is being able to fully utilize it alongside your employees. For more on the importance of keeping employees notified, watch the video from OpenView Labs featuring Tom Johansmeyer.
With only lagging metrics in their toolset, customer success leaders can’t really drive strategy at the executive level. Here’s Chris Hicken, former president at UserTesting, on how to change that.