Feedback… you can never get enough

February 9, 2010

As a Boston venture capital firm with operational skills that focuses on building great companies after investing expansion capital we spend a lot of time providing operational support in the areas of product management and product development.

As part of our efforts in working with our portfolio companies we stress the need for always soliciting feedback from;


around their experience at your web site and with your products and services. In my opinion you can never get enough of this type of feedback and in it makes a difference between the winners and losers on the field of business in the software industry.

I am in Boise this week spending time with Balihoo one of our portfolio companies. As we were going over their Q1 SMART Goals

What’s your strategy for the New Year?

with the Vice President of Product Management, Kevin Donaldson we were discussing the need for ongoing feedback around the user experience and user interface. Kevin brought me up to date on one of the tools they are using to get feedback around the website and product. The tool from Kampyle allows them to easily get feedback on their website and product to increase conversion rates, reduce churn and improve customer satisfaction and loyalty.

While there are a bunch of tools that are out there if you are looking to increase your feedback to gain a competitive advantage over your competition this might be one you should consider.

All the best!


Venture Partner

<strong>George Roberts</strong> is a Venture Partner at OpenView. He enjoys partnering with companies and helping them achieve their goals through strategy, focus and operational execution. From 1990 to 2003, George spent 13 years at Oracle Corporation, most recently having served as Executive Vice President of North American Sales. While at Oracle, George was responsible for over $1 billion in revenue and more than 2,000 employees, reporting directly to the company’s CEO and Chairman, Larry Ellison.