Feedback… you can never get enough

As a Boston venture capital firm with operational skills that focuses on building great companies after investing expansion capital we spend a lot of time providing operational support in the areas of product management and product development.

As part of our efforts in working with our portfolio companies we stress the need for always soliciting feedback from;

Prospects
Customers
Partners

around their experience at your web site and with your products and services. In my opinion you can never get enough of this type of feedback and in it makes a difference between the winners and losers on the field of business in the software industry.

I am in Boise this week spending time with Balihoo www.balihoo.com/ one of our portfolio companies. As we were going over their Q1 SMART Goals

What’s your strategy for the New Year?

with the Vice President of Product Management, Kevin Donaldson we were discussing the need for ongoing feedback around the user experience and user interface. Kevin brought me up to date on one of the tools they are using to get feedback around the website and product. The tool from Kampyle www.kampyle.com/ allows them to easily get feedback on their website and product to increase conversion rates, reduce churn and improve customer satisfaction and loyalty.

While there are a bunch of tools that are out there if you are looking to increase your feedback to gain a competitive advantage over your competition this might be one you should consider.

All the best!

G