Fighting the Desire to be a “Me Too” Marketer

When you were a child, boring toys would inexplicably gain exponential value when your friends began using them.

As an adult, this is known as “me too” marketing. Say you see your competition launch a new campaign on a trendy website. Are you trailing right behind them? Early adopter, right? Wrong. Blindly following the competition (or anyone for that matter) won’t necessarily add any value to your marketing strategy. And it’s foolish, says Andrew Davis of Tipping Points Labs in this short video.

By stopping to analyze the potential outcomes first, you can save a lot of wasted time later. For more on the pitfalls of “me too” marketing, watch the full video from OpenView Labs