Finding the Funny Side of B2B Sales

Not everyone realizes that a sense of humor can be a major advantage when it comes to selling.

While it is, to a large  degree, an innate ability, there’s plenty of room to improve at finding the funny side of your pitches. Sales expert Jeffery Gitomer believes that there are multiple reasons to pursue a refined sense of humor. In this short video, he explains how humor can add levity to tense situations, relax your clients and generally make you a more likable person —  all traits that will improve your sales.

But humor shouldn’t be a gimmick. Feigning it can actually backfire and cause undesirable outcomes, we warns — make sure you’re ready to bring the funny before using it in the field.

For more on improving you humor as part of your sales process, watch the full video featuring Gitomer.