Foursquare Has Big Plans

If you were watching The Today Show earlier this week, you might have heard a name dropped that sounded less familiar than other top sites such as Facebook, MySpace, and Twitter. That would be a company by the name of Foursquare. Foursquare is a location-based social networking site which helps you connect with friends via GPS. They’ve only raised $1.35M in venture funding, and don’t seem to be looking for any additional expansion capital as of yet. Foursquare was grouped amongst those social media giants during a part of the show that was describing a new part of NBC’s viewer interactive site called Fan It.

Dennis Crowley, the CEO of Foursquare, is very confident that his company is finally reaching their sweet spot. In an article I recently read, Dennis’ response to The Today Show feature was quite enthusiastic. “Foursquare is out of control,” Crowley says. “I didn’t even know Today Show was happening! We’re running like a well-oiled machine!” Their business growth strategies are finally paying off, and I’m sure you’ll be hearing more about this hot new social network in months to come.