Get on the Ground and Find Your Actual Customers

Companies that lack a detailed image of their customers are missing an opportunity to improve their competitive positioning.

Many companies, despite the integral need for information about their customers, don’t take the initiative to expand their knowledge. Customer knowledge contributes to a number of operational facets, including the sales process, the marketing strategy and many others.

What is the first step in finding out about your customers? Companies need to get out into the field. The most surprising feedback and insight will come directly from the source. When you’re in direct contact with your customers, it’s much easier to address their problems because there aren’t any barriers of separation.

Proactive steps such as these can do wonders for a company struggling with their customer service. For more information on this subject, watch the video from OpenView Labs featuring Bill Price.

You might also like ...
Customer Success
3 Mistakes To Avoid When Onboarding Customers (And What To Do About It)

Your free trial conversion rate might be low because of one thing: poor onboarding. Learn the 3 mistakes most companies make and tips for successfully avoiding them.

by Josh Brown
Customer Success
Survey Says: Want to Reduce Churn? Reach Across the Aisle.

UserIQ surveyed 400+ SaaS leaders and found that one of the greatest opportunities for companies today is a stronger alignment between their customer success and product management teams. Learn why here.

by Nicole Wojno Smith
Customer Success
Customer Success 2.0: Where the Industry Needs to Head

As healthy companies continue to grow it becomes harder to do so at the same rate through new logo acquisition. Companies spend an inordinate amount of effort on labor-intensive adoption and reactive, renewal processes with little or no regard to creating a disciplined expansion strategy. It’s time to change your strategy. It’s time for Customer Success 2.0.

by Kia Puhm