Getting Familiar with Market Segmentation, Audience Targeting

Basic marketing strategy dictates that it’s necessary to maximize relevance in order to maximize revenue.

Pragmatically speaking, in order to become relevant, you need to be operating in the right sector. How is this accomplished? Through market segmentation. By dividing up your market, you’re going to directly separate yourself from customers that are a poor fit. Furthermore, you’re better aligning yourself with customers that are more likely to fit into your company strategy.

Using our earliest lessons as an example, market segmentation is akin to shape-matching toys. You can’t put the circle into the square opening. And this understanding of proper alignment is what you need to grasp before you can truly understand how to partition your market accurately.

Fortunately, when you’re dealing with an efficient market, there isn’t a lot of waste or excess work. And that is surely a welcome site for many marketers trekking across sluggish terrain. For more information on this subject, watch the video featuring Amber Stevens.