Got 15 Minutes? Get Brand Stewardship!
January 27, 2011
Andrea Mallard has already taught you about building a brand in 15 minutes … but what about building brand stewardship?
Brand stewardship—often reffered to as a variable of the brand management definition—is a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.
Building brand stewardship is a sterling marketing technique, making Andrea’s video a must-watch—that takes no time at all!