Growing Up: Sales in the Early Stages

Sales in the early stages drastically differ from the later stages.

The main difference between the two stages is that, as you implement your business growth strategies and expand as a company, your recognition increases. And that can be leveraged to not only better your product positioning, but also to boost your clout with potential customers. To be sure, having brand recognition is a competitive advantage. But what do you do during the early stages when you don’t have this luxury?

To overcome your lack of branding, you must focus on the product. Later, the company can become a selling point, but at this time, you need to focus on features and software. Also, your pitch needs to be that much better. Every advantage counts and this is a handicap.

While it is more difficult to sell without brand recognition, it’s far from impossible. And every company gets its start somewhere. For more information on this subject, watch the video featuring Jim Lattin.