How Calendly Built Virality Into Their Product to Achieve Rapid Growth [Podcast]

Welcome to Season 5 of the BUILD podcast! Today’s episode is all about virality. In this episode, we’ll hear from Oji Udezue, VP of Product & Design at Calendly. Oji previously worked at Atlassian where he was the product owner for Atlassian’s communication products like HipChat.

Oji discusses the story behind Calendly and how they built virality, network effects, and viral loops into their product. He also explains how to add virality to a product that isn’t inherently viral, how to prioritize building out the core product vs. product enhancements, who should own the growth function in a product led growth business and more.

Prefer to listen on iTunes? Click here.

Blake Bartlett
Blake Bartlett
Partner
OpenView

You might also like ...
Product Marketing
Product Differentiation: A Guide to Standing Out

Product differentiation: you need it. Enjoy this list of expert advice on all things SaaS differentiation from the team at OpenView.

by Shannon Curran
Pricing & Positioning
Why is Usage-Based Pricing on the Rise? Our Study Reveals a Growing Trend

Usage-based pricing is a hot trend, but does it deliver? The answer—according to our recent study—appears to be yes.

by Kyle Poyar
Pricing & Positioning
Playbook: Scale to $100M+ ARR with a Usage-Based Pricing Model

Software buying has evolved. Has your pricing? Why usage-based pricing is beating out other SaaS pricing models.

by Kyle Poyar