How Calendly Built Virality Into Their Product to Achieve Rapid Growth [Podcast]

Welcome to Season 5 of the BUILD podcast! Today’s episode is all about virality. In this episode, we’ll hear from Oji Udezue, VP of Product & Design at Calendly. Oji previously worked at Atlassian where he was the product owner for Atlassian’s communication products like HipChat.

Oji discusses the story behind Calendly and how they built virality, network effects, and viral loops into their product. He also explains how to add virality to a product that isn’t inherently viral, how to prioritize building out the core product vs. product enhancements, who should own the growth function in a product led growth business and more.

Prefer to listen on iTunes? Click here.

Blake Bartlett
Blake Bartlett
Partner
OpenView

You might also like ...
Product-Led Growth
How PLG Beats Microsoft: JumpCloud’s Growth Story From 0 To $2.6B
Microsoft—which generates more than $200 billion in annual revenue—looms large over SaaS startups. The behemoth has near-monopoly power in enterprise...
by Kyle Poyar
Product Management
Introducing the Scaling Product Management From Series B to IPO Series
It's not easy to scale product management (PM) teams effectively. When a company scales from Series B to IPO, product...
by Scott Williamson
Product-Led Growth
Launching a Free Product to a Skeptical Customer Base: The PLG Journey at TrustCloud
Picture this. You’re a startup founder doing business with an enterprise. They ask: "Do you have SOC 2?" “Sock-what?” Insert...
by Gary Yau Chan