How Calendly Built Virality Into Their Product to Achieve Rapid Growth [Podcast]
Welcome to Season 5 of the BUILD podcast! Today’s episode is all about virality. In this episode, we’ll hear from Oji Udezue, VP of Product & Design at Calendly. Oji previously worked at Atlassian where he was the product owner for Atlassian’s communication products like HipChat.
Oji discusses the story behind Calendly and how they built virality, network effects, and viral loops into their product. He also explains how to add virality to a product that isn’t inherently viral, how to prioritize building out the core product vs. product enhancements, who should own the growth function in a product led growth business and more.
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Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
Jay Simons shares the story behind Atlassian’s truly epic revenue engine and how they use pricing as a competitive advantage.
As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.