How do You Qualify 27,000 Leads a Month like HubSpot?

To truly understand HubSpot’s methodology when it comes to qualifying leads, you must first know that it’s deeply rooted in mathematics.

Many of the original company employees attended MIT, and as such, have a technical aptitude that permeates throughout the company. Their sales process approach is no different. When it comes to filtering leads, HubSpot relies on a number of statistical factors, all extrapolated against new leads, based on the history of past leads.

One interesting clue that HubSpot looks for is, when prompted on their website, prospective customers that use the word “leads” in the form of a question on a HubSpot qualification form are exponentially more likely to buy in. Another proven lead generation point is a field that indicates whether or not the lead is interested in “partnering” with HubSpot. Such leads are well-qualified to be closed.

While HubSpot does have a brand image to supplement their sales methodology, their scientific best practices process is what ultimately results in their repeatable successes. For more information on qualifying leads like HubSpot, watch the video featuring Mark Roberge.