How to Create Successful User Onboarding Experiences [Podcast]
September 26, 2018
Lynn Tsoflias has held leadership roles across Sales and Customer Success at startups like Insightly to large tech companies including Microsoft and LinkedIn. In this episode of BUILD, she discusses her guiding principles to developing effective user onboarding to drive adoption. Learn the best way to structure your team to tackle onboarding and retention as your business expands. For even more content, make sure you subscribe to our newsletter at openviewpartners.com/newsletter.
Senior Director of Growth
Ashley is Senior Director of Growth on OpenView's Expansion team. She helps OpenView’s portfolio companies achieve repeatable scale via marketing, sales and pricing strategy optimization. Most frequently, she partners with the portfolio on projects related to improving lead funnel conversion, customer segmentation, sales process, pricing and demand gen.
Prior to joining OpenView, Ashley was the Senior Manager of B2B Strategy & Analytics at Wayfair.com. Her efforts spanned marketing, BDR optimization & funnel analytics to help the B2B business grow by 9x in just a few years. Before Wayfair.com, Ashley worked as a consultant for Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing.
