How to Design a Content Editorial Plan for Any Market

Creating enough quality content to satisfy a small niche market can be a challenge. So imagine the challenge a major corporation like Intel, which has more than 50 international offices and customers in 120 countries, was facing when it instituted a full-fledged content marketing campaign.

It started with an editorial plan that addressed each market’s unique needs and a buttoned-up editorial calendar that kept everything organized, explains Pam Didner, Intel’s Global Integrated Marketing Manager.In a great post for the Content Marketing Institute, Didner shares the editorial plan and calendar she helped implement for the company, which included these six specific steps:

• Identify, prioritize and consolidate topics
• Finalize editorial topics and timeline
• Create a geo-specific editorial calendar
• Create a topic marketing kit and engagement plan
• Share engagement plan results
• Refine the editorial plan and topic marketing kit

Didner breaks down each step in detail in the full post and summarizes them with marketing takeaways that almost any company can use. To read the full article, click here.