How to Start Product Led Growth with Wes Bush and Blake Bartlett
Did you know that product led growth is a lot like bowling? 🎳 Not only that, but it may be time to consider using bumpers if it means you’ll get a strike.
On this week’s episode of the BUILD podcast we hear from Wes Bush, founder of the Product-Led Institute, author of “Product Led Growth: How to Build a Product That Sells Itself” and fellow PLG enthusiast.
Blake and Wes unpack a TON of useful information in this episode including:
🎳 Why product led growth is a lot like bowling, and how to strike out
👋 When and how your sales team can make the biggest impact
🗺 How to get started with product led growth
❤️ The importance of customer empathy
All of that and more on this week’s episode of the BUILD podcast. Listen and learn more below.
About season 9 of the BUILD Podcast
This season, we’re unpacking what product led growth is and asking what growing product-led businesses looks like in the end user era. Follow along as Blake interviews industry leaders at companies like HubSpot, Lucidchart and Atlassian to discover the new customer journey and what that means for SaaS.
Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
Jay Simons shares the story behind Atlassian’s truly epic revenue engine and how they use pricing as a competitive advantage.
As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.