How to Start Product Led Growth with Wes Bush and Blake Bartlett

Did you know that product led growth is a lot like bowling? 🎳 Not only that, but it may be time to consider using bumpers if it means you’ll get a strike.

On this week’s episode of the BUILD podcast we hear from Wes Bush, founder of the Product-Led Institute, author of “Product Led Growth: How to Build a Product That Sells Itself” and fellow PLG enthusiast.

Blake and Wes unpack a TON of useful information in this episode including:

🎳 Why product led growth is a lot like bowling, and how to strike out

👋 When and how your sales team can make the biggest impact

🗺 How to get started with product led growth

❤️ The importance of customer empathy

All of that and more on this week’s episode of the BUILD podcast. Listen and learn more below.

About season 9 of the BUILD Podcast

This season, we’re unpacking what product led growth is and asking what growing product-led businesses looks like in the end user era. Follow along as Blake interviews industry leaders at companies like HubSpot, Lucidchart and Atlassian to discover the new customer journey and what that means for SaaS.

Subscribe on Apple Podcasts, Spotify or listen on our website.

Meg Johnson
Meg Johnson
Multimedia Marketer
OpenView

Meg leads creative strategy on OpenView's marketing team. As head producer of the BUILD podcast and all other OV multimedia programs, she works with individuals at the firm to harness their passion into content that helps them build a genuine connection to their audience and grow their personal brand authentically and sustainably. Prior to OV, Meg led brand development and creative strategy at Privy helping them become one of the fastest growing companies in America according to Inc Magazine in 2019. Privy was then valued at $2.2 billion before getting acquired by Attentive in 2021.
You might also like ...
Podcast
GitLab's Hila Qu on What B2B Companies Can Learn About Growth from B2C
Every business wants growth, but how growth is defined and achieved can be very different depending on the kind of...
by Meg Johnson
Product-Led Growth
Good Growth Leaders are Unicorns: Here’s How To Find Them
The growth role is a confusing one to hire for. Early growth leaders should wear many different hats: experimenting with...
by Sam Richard
Product-Led Growth
What VCs Really Look for in a PLG Company
When it’s done right, product-led growth delivers powerful and predictable sales and marketing efficiency. Blake Bartlett describes PLG as a...
by Alexa Horwitz