Product

How Top B2C Brands Embrace Product Led Growth

Casey Renner

July 11, 2019

To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience.

Enter product led growth (PLG), a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion. This strategy is how some of the worlds hottest B2C brands, like Allbirds, Venmo and Bumble, to name a few, have become so successful.

While OpenView invests exclusively in B2B software, many of our investments have been keen to learn from the best in B2C, given how important marketing and building a frictionless product experience for the end user has become as the first touchpoint.

We’ve compiled a list of quotes from leaders at some of our favorite B2C brands to highlight why all B2B companies could (and should!) take a page out of the B2C chapter and why it’s not just black and white (or B2B & B2C) anymore. Especially when it comes to PLG.

What other B2C businesses are embracing product led growth? Let us know by tweeting at us @OpenviewVenture!

Partner at OpenView

Casey leads the end-to-end strategy & programming for OpenView’s network of industry experts, advisors & corporate partners. Her role is focused on creating connections between founders & their teams and the partners, advisors, board members & events they need to reach their goals. Additionally, she manages the OpenView portfolio peer networks and hosts the #WeeklyWalk series.