Hypergrowth Pricing Strategies from the Trenches [Podcast]
Mike is currently the Head of Marketing at Reflektive, but was at Lever and Glassdoor during periods of hypergrowth, where the name of the game was to double in size every year. Mike explains why you should lean on your sales reps throughout a pricing change, how to think about pricing as a competitive advantage and how his background in product marketing has benefited his role in pricing projects.
Prefer to listen on iTunes? Listen here.
Zapier has come a long way since its founding in 2011. Learn how some of their earliest decisions as founders still hold up, even after years of growth and evolution.
Why is transparency such a core component of GitLab’s DNA? Co-founder & CEO, Sid Sijbrandij, breaks it down and explains how they’re able to provide so much more value to users because of their community.
Hired’s Head of Global Revenue, John Kelly, explains how the company successfully transitioned from a transactional to a subscription model – and lessons learned along the way.