Hypergrowth Pricing Strategies from the Trenches [Podcast]

Mike is currently the Head of Marketing at Reflektive, but was at Lever and Glassdoor during periods of hypergrowth, where the name of the game was to double in size every year. Mike explains why you should lean on your sales reps throughout a pricing change, how to think about pricing as a competitive advantage and how his background in product marketing has benefited his role in pricing projects.

Prefer to listen on iTunes? Listen here.

Kyle Poyar
Kyle Poyar
VP, Market Strategy
OpenView

Kyle helps OpenView’s portfolio companies accelerate top-line growth through segmentation, value proposition, packaging & pricing, customer insights, channel partner programs, new market entry and go-to-market strategy.
You might also like ...
Product Led Growth
How Guru Layers Human Touchpoints Onto a Strong Self-Service Model

They’ve done an exceptional job of bridging the gap between what a product can offer end users at any time and any place, while also enabling a human touch and a tailored experience where and when it’s desired.

by Sam Richard
Product Led Growth
How to Bottle Community Lightning Like Datadog

Nobody can convince people to join a community. They have to want to. 

by Chris Gillespie