Incorporating a Squeeze Page to Acquire Newsletter Subscribers

Squeeze Pages have stood the test of time, yet many people aren’t intricately familiar with them.

First off, they’re a great device to help quickly launch a newsletter and add refinement to an inbound marketing campaign. Numerous rules govern the squeeze page and dictate what you can and can’t do. Assuming you’re looking to draw a crowd, all of the typical guidelines of content marketing strategy apply to squeeze pages. You should be looking to craft a catchy headline that grabs readers and holds them, for example.

And at some point, you’ll also need to pry people from their e-mail addresses. This will be one your greatest challenges. To gain a competitive advantage, use a “carrot” as leverage, giving them something desirable in exchange for their e-mail.

Make sure you limit the number of exits available to readers. If they have too many outs, they may be compelled to use one of them. Watch this video from Traffic Witch for more information on this topic.