Inside the ROI of Social Media Marketing

One of the most common knocks on social media marketing is the challenge it poses to the analytically inclined.

And while this is a legitimate concern, there are a number of ways to accurately measure the impact your social media marketing is having, explains Tom Johansmeyer, group marketing director at Cross Border. Social media is about more than just communication, he says in this short video. It can create traceable revenue — if used correctly.

Once you decide to comprehensively track your social media activities, you’ll quickly see what goes on behind the scenes — and a lot of it is profitable.

For details on how to generate ROI with social media marketing, watch the full video from OpenView Labs.