Is 2011 the Year of the Mobile Revolution?
March 16, 2011
Many people are calling 2011 the Year of the Mobile Revolution.
But would Nostradamus agree? Perhaps jumping to such a conclusion is premature. While the landscape has changed in such a way that nearly every customer has a cellphone (those that don’t are likely unreachable any way), the platform for delivery may not be entirely primed and ready.
Are all of your customers prepared for strictly mobile consumption? That answer is unclear. Many customers are still displaying favoritism toward other platforms. To them, the mobile revolution is inferior to their traditional mediums.
Until there is a significant paradigm shift, it seems like mobile will just be a component in a marketing strategy, rather than the basis of the company strategy. Will there be a revolution overnight? To get that answer, you might want to ask Nostradamus. For more on mobile in the future, watch the video from OpenView Labs featuring Joe Pulizzi.