Is 2011 the Year of the Mobile Revolution?

Many people are calling 2011 the Year of the Mobile Revolution.

But would Nostradamus agree? Perhaps jumping to such a conclusion is premature. While the landscape has changed in such a way that nearly every customer has a cellphone (those that don’t are likely unreachable any way), the platform for delivery may not be entirely primed and ready.

Are all of your customers prepared for strictly mobile consumption? That answer is unclear. Many customers are still displaying favoritism toward other platforms. To them, the mobile revolution is inferior to their traditional mediums.

Until there is a significant paradigm shift, it seems like mobile will just be a component in a marketing strategy, rather than the basis of the company strategy. Will there be a revolution overnight? To get that answer, you might want to ask Nostradamus. For more on mobile in the future, watch the video from OpenView Labs featuring Joe Pulizzi.

You might also like ...
Customer Success
3 Mistakes To Avoid When Onboarding Customers (And What To Do About It)

Your free trial conversion rate might be low because of one thing: poor onboarding. Learn the 3 mistakes most companies make and tips for successfully avoiding them.

by Josh Brown
Customer Success
Survey Says: Want to Reduce Churn? Reach Across the Aisle.

UserIQ surveyed 400+ SaaS leaders and found that one of the greatest opportunities for companies today is a stronger alignment between their customer success and product management teams. Learn why here.

by Nicole Wojno Smith
Customer Success
Customer Success 2.0: Where the Industry Needs to Head

As healthy companies continue to grow it becomes harder to do so at the same rate through new logo acquisition. Companies spend an inordinate amount of effort on labor-intensive adoption and reactive, renewal processes with little or no regard to creating a disciplined expansion strategy. It’s time to change your strategy. It’s time for Customer Success 2.0.

by Kia Puhm