Is the Corporate Blog a PR Alternative?
Many corporate blogs are launched with the goal of acquiring additional press pinned squarely on them.
For the blogs, this does more harm than good. Such an approach is misguided. The blogging will be inauthentic, and readers will quickly identify the ruse. You’re far more likely to reach your PR goals if you change your perspective on the corporate blog itself.
It is not a means to an end. Instead, it’s an alternate route, according to Tom Johansmeyer, group marketing director at Cross Border. A corporate blog should be an add-on to your current PR efforts. It is not a substitute. For more on this subject, watch the from OpenView Labs featuring Johansmeyer.
The customer service agents on your team—whether you’ve got one or 1,000—are the frontline of your business. They impact your bottom line, attrition, NPS and more, and it’s time we enabled them to be exceptional in their customer interactions and careers.
Making customers succeed is a business-wide responsibility that requires contributions from each function.