It’s all about how you market it—Why Hurt Locker won the Oscar

Brian Zimmerman

March 9, 2010

I was very shocked to see Hurt Locker beat Avatar for best picture last night. I saw both movies and enjoyed them both. On paper, everything I saw led me to believe Avatar was a lock. Big revenues, big marketing, big budget…..it just seemed right.

Then I dug a little bit deeper into why it happened. I found a great article detailing the marketing strategy the Hurt Locker used and it was brilliant. The article can be found here.

http://www.hollywoodreporter.com/hr/content_display/film/news/e3i88e2a9a4c588f422d370afe237b52edf

Take a look at the article and let me know your thoughts. When offering sales and marketing support to our expansion stage portfolio company management teams, I am going to really think about how they did it.

SVP Marketing & Sales

<strong>Brian Zimmerman</strong> was a Partner at OpenView from 2006 until 2014. While at OpenView he worked with our portfolio executive teams to deliver the highest impact value-add consulting services, primarily focused on go-to-market strategies. Brian is currently the Senior Vice President of Sales and Marketing at <a href="http://www.5nine.com/">5Nine Software</a>.