Jay Baer Tackles the Tough Social Media Questions

The conversation about social media and ROI is, in a word, ongoing.

The same goes for many other social media questions, many of which strategist and blogger Jay Baer tackles in this video interview. On the subject of social media for B2B versus B2C, he stressed the importance of individual clients for B2B companies. Every individual business a company deals with is that much more valuable because they are so few in number. This difference should significantly separate the frameworks of B2B and B2C social media initiatives.

On ROI, Baer extols the virtues of measuring your efforts individually, as opposed to calculating ROI for everything. It’s about gauging specific campaigns, he explains. For more from Baer, watch the full video.