Learning to Turn Failures into Successes

Unless you have unrealistic expectations, not every opportunity you take will end successfully.

Most salespeople’s track records are dotted with failures. If you spend enough time within the sales industry, it’s inevitable. But there are lessons therein.

According to Bob Annoni, being able to glean valuable information from your failures can be a huge asset in sales strategy and process development. In other words, Annoni believes that failing can lead to success. However, in order to reach a positive outcome, salespeople must be able to properly interpret failures and learn from them.

Without this much-needed perspective, a failure will just remain a failure. For more on transforming failure into success, watch the video featuring Annoni.