Focus matters

On an annual basis, the South by Southwest festival gives attendees an opportunity to get schooled on the latest up-and-coming everything.

From music, to movies, to interactive – and everything in between. The festival provides an opportunity to get a lot of information in a only few days. For marketers, however, the festival has a different appeal: a lot of companies are unveiling their latest marketing strategies. And there’s certainly a lot to see.

In this particular year, unlike others, there wasn’t a lone company that really distinguished itself. Twitter, Foursquare and WikiPedia all got their launches at SXSW, so it may have been surprising to not see one company identify itself in such a way.

Social media companies are usually well-represented at the festivals, as past years have shown. Perhaps that could be an indicator as to where the next Twitter or Foursquare will come from. For more on SXSW takeaways, watch the video from OpenView Labs featuring Tyson Goodridge.

Corey O'Loughlin
Corey O'Loughlin

Corey was a marketing analyst at OpenView from 2010 until 2011. Currently Corey is the Owner of Prep Obsessed and was previously the Marketing Manager at MarketingProfs.
You might also like ...
Customer Success
5 Stats That Prove Customer Service Enablement Should Be the Next Sales Enablement

The customer service agents on your team—whether you’ve got one or 1,000—are the frontline of your business. They impact your bottom line, attrition, NPS and more, and it’s time we enabled them to be exceptional in their customer interactions and careers.

by Olivia Schwan
Customer Success
Let's Stop Calling Churn a Customer Success Problem

Making customers succeed is a business-wide responsibility that requires contributions from each function.

by Kyle Poyar
10 Critical Brand Marketing KPIs You Should Be Measuring in 2020
When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that...
by Kevin Payne