How MongoDB Scaled Their Open Source Product with a Bottom-Up and Top-Down Sales Motion

So you’ve changed your MQL (marketing qualified lead) to a PQL (product qualified lead). That’s all you need to do for product-led success, right?

Not quite.

On this new episode of the BUILD Podcast, we hear from MongoDB’s Sahir Azam. As Chief Product Officer, Sahir is responsible for product management, growth marketing/operations and go-to-market strategy across the MongoDB portfolio. During his time there he’s grown the cloud business from zero to over $150 million annually.

Listen in as Blake and Sahir discuss:

💗 How to go from individual adoption to org-wide adoption
🤔 MongoDB’s philosophy for monetizing open source software
📊 Why they still use an MQL in their product-led model
⚖️ How they scaled their open source product using both bottom-up and top-down sales motions

About season 9 of the BUILD Podcast

This season, we’re unpacking what product led growth is and asking what growing product-led businesses looks like in the end user era. Follow along as Blake interviews industry leaders at companies like HubSpot, Lucidchart and Atlassian to discover the new customer journey and what that means for SaaS.

Subscribe on Apple Podcasts, Spotify or listen on our website.

Meg Johnson
Meg Johnson
Multimedia Marketer
OpenView

Meg leads video content, social media strategy and visual design on OpenView’s marketing team. Before joining OpenView, Meg graduated with a Bachelor’s of Fine Arts degree and launched her first iOS app Plant Pal before finding her first SaaS role at Privy. At Privy, Meg led video content production, social media marketing and overall brand development helping make Privy become one of the fastest growing companies in America.
You might also like ...
Product Led Growth
Listen
'Measure Everything'—Pendo's Todd Olson on Becoming a Product-Led Organization

Todd talked to us about what exactly “product led” means, how a product-led strategy extends way beyond acquisition, and how the less-is-more concept can make a big difference.

by Jamie Wallace
Product Design
Branding Is More Than Just a Logo

Infinum’s Bojan Bajic talks us through how to incorporate branding elements into the design of your digital products.

by Bojan Bajic