Online Branding: What is Participation Creation?

With so much subject matter overlap in the online branding world, there are a lot of opportunities for collaboration.

One option for companies to accomplish this is to co-create content. Andrew Davis of Tippingpoint Labs calls this process participation creation. When there is a content producer operating within a market that your company also operates in, this often creates a great opportunity for marketers.

Naturally, you’ll first have to identify the person or company you wish to collaborate with, and then go about the logistical details of setting up the date, he explains. If you wanted to join a podcast for example, make sure you have everything you’d need to do so ready.

For more on participation creation, watch the video from OpenView Labs featuring Davis.

Brendan Cournoyer
Brendan Cournoyer
Content Strategist

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer. Currently Brendan is the Vice President of Corporate Marketing at Brainshark where he leads all corporate marketing initiatives related to content, creative, branding, events, press and analyst relations, and customer marketing.
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