OpenView Weekly: 4/14/18

OV | Weekly – April 14, 2018

Hi Friend of OpenView,

Here in Boston we’re gearing up for Marathon Monday! But, if you’re not in town to enjoy the historic race, we’ve got a marathon of great content to get you through the weekend. As always, let us know what you’re loving by tweeting to @OpenViewVenture or replying to this email.

Happy reading!

A strong user adoption strategy can mean the difference between growth and churn.

So get it right! It’s hard work for sure, but without it, retention, expansion, and advocacy become significantly more difficult to master and leaves your organization vulnerable to preventable churn.

Rachel Orston, CEO of UserIQ, walks through what it takes to create a strong user adoption strategy here.

Hiring for Sales in a Product led World

Intercom’s VP of Sales leads a 50-person team that aspires to be both world class and culture additive. But building out a sales team in a product-driven environment requires finding salespeople that are truly product-driven.

Get an inside look at how Intecom built out their sales team in the early days of the company and what you need to know to both preserve your culture and values, while hiring effective salespeople. Read the full article here.

🎧BUILD Podcast: How Zendesk launched an AI bot to 120,000 Customers

Astha Malik, VP of Platform & Product Marketing at Zendesk, joins us to talk about Answer Bot, Talk Enterprise and Chat Enterprise, new applications of AI and machine learning that focus on making customer service more human.

Tune in to BUILD to learn more about Zendesk’s customer-centric approach to launching a product to nearly 120,000 customers here.

CASE STUDY: How Udemy, Airbnb and Heineken Get Millions of Site Visits Every Month

SingleGrain looked at the search strategies of companies like Lyft, Airbnb, Workday and others to learn more about how these companies drive traffic with backlinks.

The good news for you? You can use this in depth analysis to bring more traffic to your own site. Check out the full case study results here.

Here’s what else we’re reading 📖

Why Great Pitches Come From Customers: Pinpointing Why They Really Buy
Building a Learning and Development Culture for Remote Employees
Create a Growth Culture, Not a Performance-obsessed One ↗

Here’s what else you need to know this week:

🚨WEBINAR ALERT 🚨How to Optimize Your Pricing for Sales Growth. Join OpenView’s pricing guru, Kyle Poyar, Price Intelligently’s Patrick Campbell and Steli Efti of Close.io for a pricing webinar on April 25. You can register here.

OpenView’s newest portfolio company, Pipefy, is hiring for a Director of Product Growth in San Francisco. You can learn more and apply to the position here. View all open positions here.

That’s it for now. See you back here next week! In the meantime, say 👋on Twitter, LinkedIn and Facebook.

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