most loved content

Our Most Loved Content: A Look Back at 2017’s Best Startup Advice

Every year we go to great lengths to deliver the best content from the leading minds in software. We publish five times a week, every single week of the year. That means we’re delivering more than 250 pieces of content to our community on topics ranging from sales and product to pricing, marketing, recruiting and much more.

We know that our readers are busy professionals oftentimes running their own businesses. You likely don’t have time to catch up with us every single day or even every week. Precisely why we’ve pulled together our most loved content from 2017 – a one stop, shop so to speak, of our most informative articles each featuring actionable advice you can implement in your company starting today.

Read on below and if we missed one of your favorite pieces, be sure to let us know!

1. Peek Inside Slack’s Multi-Million Dollar SaaS Growth Strategy
How has Slack grown so quickly? Take a step by step look at their SaaS growth strategy so you can apply it to your own businessPlus, learn how to reverse engineer your competitors’ growth marketing strategy from expert Chris Von Wilpert.

2. The Greatest Sales Pitch I’ve Seen All Year. It’s Drift’s and it’s brilliant. Here’s why.
Drift doesn’t pitch a product, they pitch the promised land, making their sales pitch one of the best ever. Find out what makes their story so compelling from messaging expert Andy Raskin.

3. The State of SaaS Pricing [Infographic]
After surveying more than 1,000 software executives about their SaaS pricing habits, we’ve uncovered some alarming gaps. Pricing expert Kyle Poyar points out where you might be going wrong with your pricing and show you how to remedy these mistakes.

4. 10 Common Time Management Mistakes that are Slowing You Down
We all struggle to manage our time and complete tasks on schedule. Understanding the most common time management mistakes can help you realign your priorities and get back on track.

5. Peek inside HubSpot’s Multi-million Dollar SaaS Growth Strategy
Another stellar piece from Chris Von Wilpert, this time he dives into HubSpot’s monumental growth to uncover strategies they’ve used throughout their history to build an amazing business, brand and loyal customer base.

6. We Analyzed 1,000 Emails & Voicemails to Understand How the Top SaaS Companies Chase Enterprise Deals.
How do the top SaaS companies on the planet win enterprise deals? We analyzed 1,000 emails and voicemails to find out. Get the tactics and strategies they use and apply them to your own business with this insightful piece from Process Street and PersistIQ.

7. Pitch the Promised Land: Designing Your Company Story
Andy Raskin shares more insights on what it takes to design a company story that sells. Hint: pitch the promised land. Get real world examples from leading companies to learn how your organization should build and tell its story.

8. Transparency: The Next Era in Enterprise Sales
What’s the next era in enterprise sales? Sales leader and expert Todd Caponi has his sights set on the rise of the Transparency Sale. Learn what that is and how to apply it to your own sales pitch.

9. Why Product Qualified Leads Are Rapidly Being Adopted in SaaS
A product led strategy is increasingly beneficial and attractive for growing SaaS businesses. But what exactly is PLG and what type of company should adopt it? Expert Mickey Alon weighs in.

10. Leadership Lessons from Steve Kerr, Head Coach of the Golden State Warriors
A great leader is a great leader no matter their field. OpenView partner Mackey Craven interviews Steve Kerr, Head Coach of the Golden State Warriors, to learn more about his leadership style in this exclusive interview.

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Director of Marketing

As Director of Marketing, Gail oversees all marketing activities for OpenView.
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