Paid Media is Alive and Well

Doom-sayers have been convinced that paid media has been dead for quite some time.

But with the introduction of fee-based content and pay-to-read newspaper services, it”s clear that this fatalistic perspective is untrue. Technology trends toward digital content have not stopped the paid media industry. Magazine subscriptions, per usual, have remained strong. Whether it’s a niche or not, paid media has a place in consumers’ hearts.

And this isn’t going to change. As such, a content marketing strategy should be considerate of this. Why? Because you could potentially be overlooking an audience that monetarily values content and media.

Your content should reflect some of your customers’ interests in paid media. Every company in the New Age is a publisher; so don’t be afraid to take charge. For more on this subject, watch the video from OpenView Labs featuring Joe Pulizzi.