Pitch Your Sales Candidates like You’re Selling

When you’re looking to hire a new standout salesperson, your pitch shouldn’t be too dissimilar from the pitch you would use for a prospective customer.

Imagine your overachiever candidate as a lay customer. They’re in your industry, yes, but you don’t want to bore them with the details of your product. You want to get to the heart of the matter and address the elephant in the room. Here are the questions you must answer for the sales candidate:

  • How much earning potential is this job going to offer?
  • How difficult will it be to sell this product using a proven sales process and sales methodology?
  • What are the competitive advantages of using this product?
  • How much is the return on investment for customers?

If you pass this test without a hitch, it will be because your company can offer a lot of appealing qualities. And in that case, you shouldn’t have a problem landing any standout salesperson. For more information on this subject, watch the video from OpenView Labs featuring Rich Chiarello.

Contributing Author

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