Customer Success

Positioning Your Company to Beat the Competition

Brendan Cournoyer

October 3, 2011

In order to oust competitors from a market, a company must be able to deliver a product or service that others can’t.

Rich Chiarello, president and CEO of Above the Line, describes this as a Trump Suit. And when building a Trump Suit, says Chiarello in this short video, a company must identify a competitive advantage to be the basis of their Trump Suit and then move forward in cementing it.

One of the benefits of doing this is that a company can essentially create a barrier to entry for future competitors by prescribing to the Trump Suit idea. Not only will you be protected from current market battles, but future ones, too. For more on positioning your company to best the competition, watch the video from OpenView Labs featuring Chiarello.

Content Strategist

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer. Currently Brendan is the Vice President of Corporate Marketing at <a href="https://www.brainshark.com/">Brainshark</a> where he leads all corporate marketing initiatives related to content, creative, branding, events, press and analyst relations, and customer marketing.