Predicting the Future of Content Marketing

Is there a Doomsday counter for content marketing?

Not exactly. An obvious issue arises when you consider that, if every company has a content marketing strategy, markets are going to be flooded with content. Presumably, much of this content will be well-done, thus adding another area of competition in terms of content quality.

In this short video, content marketing professional Joe Pulizzi believes that marketers are at least five years away from having to comprehensively reexamine their strategies. Technology, he says, is adding variables to the equation on an almost daily basis. As a result, the trajectory of content marketing is going to be altered throughout its flight, making its future tough to accurately predict.

For more on the future of content, watch the video from OpenView Labs.