Pricing at a PLG Company with Figma’s CCO [Podcast]
Amanda Kleha has been involved with pricing at PLG companies like Zendesk and Figma. On this episode, she explains when freemium makes sense in SaaS, the right time to add sales or customer success to a self-service business and the implications of PLG on culture. You’ll also learn why she thinks you should know your leaders, fillers and killers.
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And will open source provide a strategic advantage for your go-to-market motion? Jon Natkins gives us an in-depth answer.
You’re probably not aware of it, but the price of your product includes a risk discount.
What started out as an adaptive move to help Logz.io align with buyer behavior turned out to be a powerful way for them to open up the market and take advantage of incremental opportunities.