Pricing Insights from a VC Perspective [Podcast]

We’re bringing OV Partner Liz Cain back to the podcast for the third time. On this episode, she and Kyle dive into their experiences with pricing and product led growth. Learn about some of the most common pricing mistakes they see and why they were both hesitant about PLG initially, but came around in a big way.

Prefer to listen on iTunes? Click here.

You might also like ...
Product
The Four-step Pricing Process for Fast-growing SaaS Companies

Mike Walsh, CMO at Reflektive, has gone through multiple pricing processes and has developed his own framework for assessing the situation and then developing pricing that is appropriate and effective. Learn more about his 4-step framework here.

by Mike Walsh
Product
Putting PQLs into Practice at Your Organization

What are PQLs and how do you successfully transfer those leads over to your sales team? Learn how you can use (some) lead scoring tools to successfully find the customers that will convert to paying customers.

by Sam Richard
Product
SaaS Differentiation: How to Win in a Crowded Market with High Feature Commoditization
The other day, I was discussing the inception of Loomly on a podcast, when the host asked me, “Wasn’t it...
by Thibaud Clement