Principles of Customer Service: Be Proactive

When it comes to customer service, developing a proactive strategy can help avoid a lot of future headaches.

It’s not about the initial investment. That, in comparison to what is at stake, is often relatively minor. When a customer is unsatisfied, as Bill Price of Driva Solutions explains in this short video, a company should consider itself fortunate to hear about the grievances.

Upset customers usually choose to “speak with their wallets,” says Price. Rather than writing an extensive letter or calling your company to explain the reasoning behind their feelings, they’ll just take their business elsewhere. And companies will then be forced to look at sub-par customer satisfaction data and try to piece the puzzle together themselves.

For more on why being proactive is important for high-quality customer service, watch the full video above and learn about more principles of great customer service from OpenView Labs featuring Price.