Unlocking the Gates to a New Growth Channel

OpenView and Datadog team up to establish a scalable outside sales operation

When a company looks to measure content marketing with insular metrics, they often miss the bigger picture.

You can measure certain components of content marketing, such as visitors, commentators and more, but there isn’t a blanket metric that encompasses all of the content marketing pieces. And with this in mind, it’s necessary to understand how each cog powers the greater machine.

All of the facets of content marketing can tell you something different, and it’s your duty to understand what they’re saying in tandem. And there’s no measurement for that. So depending on your content marketing strategy, you may be more inclined to develop one part of your approach more than others. As a result, measurements of the underdeveloped component of your content marketing may be misleading.

In order to truly understand what the numbers are telling you about your content marketing value, you need to have a firm grasp on the content itself. For more information on this topic, watch the video from OpenView Labs featuring Joe Pulizzi.

Owner

Corey was a marketing analyst at OpenView from 2010 until 2011. Currently Corey is the Owner of Prep Obsessed and was previously the Marketing Manager at MarketingProfs.
You might also like ...
Marketing
10 Critical Brand Marketing KPIs You Should Be Measuring in 2020
When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that...
by Kevin Payne
Customer Success
Why Customer Success Leaders Aren't Getting a Seat at the Table

With only lagging metrics in their toolset, customer success leaders can’t really drive strategy at the executive level. Here’s Chris Hicken, former president at UserTesting, on how to change that.

by Chris Hicken, CEO at 'nuffsaid
Customer Success
Practical SaaS Retention Strategies That Move the Needle (Part Two)

Learn several strategies to improve retention in this two-part series.

by Corey Haines