RE: Market Segmentation Forum – My Anticipation

The forum was a great success. We had about 55 people attend from our expansion stage portfolio companies and prospect companies. The venue, the Royal Sonesta in Cambridge, was PERFECT for the size and needs of the meetings. The staff at the Royal Sonesta was amazing; they helped me to make this forum our most successful to date.

Though everything went very well, there were still lessons to be learned.

1: Producing collateral materials is time consuming. I would be greatly benefited in the future if a temp was brought in to help me with this process. In the days leading up to my forums I very often find myself spending 8+ hours a day producing and preparing the forum materials

2: Making sure to arrive at the venue at least 2 hours prior to the start of the event each day. Each day often begins with new challenges; leave enough time to handle them.

3: Take more photos to document the event. You can sometimes see things in the photos that you did not notice during the meeting.

4: NEVER underestimate how cold these meeting venues can be, bring a sweater or layer!

I am looking forward to our next forum! I will update you as the date draws near.