Reaching a Common Definition of Content Marketing

Content marketing is a term that is ever-evolving.

Today, it can mean one thing, but the next, another. And the reasoning behind this is because the marketing industry is always changing. So, too, are the customers. To adjust in order to meet the changes, content marketing is taking new shapes. Today, every company that has a content marketing strategy can become a publisher and engage in thought leadership.

What is the allure of content marketing? First and foremost, it can be the gateway to customer acquisition. Many businesses, small and large, have implemented it for this exact purpose. And their fruitful returns are proof positive of the viability of content marketing.

What’s more, content marketing is only getting more advanced and effective. Maximizing your knowledge of content marketing first begins with an in-depth understanding, however. For more on content marketing, watch this video from OpenView Labs featuring Joe Pulizzi.