Customer Success

Sacrificing for the Sake of Corporate Culture

May 12, 2011

When you’re looking to establish a culture of innovation and growth, you often need to make a few key sacrifices.

Worried about having unmitigated control of your company at every given second? There are competent management teams and executives waiting to alleviate some of that pressure. When you’re entering the expansion stage and scaling a business, it can be easy to want to micromanage. After all, management was likely responsible for the successes you’ve already tallied. But this temptation can often lead to setbacks and mistrust.

Sacrificing something as simple as control in some instances will allow your company to take that next step. Remember, you can’t will your company to succeed by yourself. It’s a collaborative effort, executing your company strategy.

As the adage goes, you can often make an addition through subtraction. For more information on sacrificing for the sake of corporate culture, watch the video from OpenView Labs featuring Rich Chiarello.


Corey was a marketing analyst at OpenView from 2010 until 2011. Currently Corey is the Owner of <a href="">Prep Obsessed</a> and was previously the Marketing Manager at MarketingProfs.