Seth Godin Explains the Concept of Standing Out

Spreading ideas is at the heart of standing out.

In the days of yore, the concept was simple: if you were in a position to do so, you would automatically head to the networks and purchase a commercial on television to advertise your product. This is no longer an effective strategy by any means. In fact, it leads to a vicious cycle that doesn’t truly advance your business. And print advertising isn’t the answer, either. There is no longer a fix-all process that will result in a boosted market presence.

No longer are marketers going for the center and focusing on the average person, with average products. They are trying to make a more remarkable product to get the same results that once came easily. The riskiest thing you can do in today’s marketplace is be safe and make an average product.

The safe thing, now, is being remarkable.