Customer Success

SaaS Marketing: Why FREE Is Not a Marketing Strategy

Brendan Cournoyer

August 2, 2011

Free software can be the foundation of a SaaS marketing strategy. But businesses must build a supporting system around their freemium model if they expect it to attract paying customers.

Managing partner at SaaS Marketing Strategy Advisors Peter Cohen believes that operating with a freemium model is a viable option for many business, but without supplemental strategies, it’s unsustainable. For more on this topic, watch the full video from OpenView Labs.

Content Strategist

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer. Currently Brendan is the Vice President of Corporate Marketing at <a href="https://www.brainshark.com/">Brainshark</a> where he leads all corporate marketing initiatives related to content, creative, branding, events, press and analyst relations, and customer marketing.