So you are thinking about a Content Marketing Strategy

November 24, 2009

Part of our role as a Venture Capitalist firm who invests in expansion stage software companies we spend a lot of time as adviser’s to the CEO and the rest of the operational leaders of the management team.

To facilitate the role we hold forums for our portfolio companies every quarter in an area of interest to help them develop, scale and grow their software companies. We held one such forum on content marketing on 10/7 – 10/9. The intent of the forum was to educate and give new ideas to the CEO’S and Marketing leaders of the software companies that we have invested expansion stage capital in.

Below is the link to the agenda.

The forum was very well received and each of the companies went away with one or two practical ideas around content marketing they could start to execute on going forward.

OpenView views a proper Content Marketing Strategy as a capital efficient way for our software portfolio companies to raise brand awareness and to drive more qualified prospects and visitors to their web site ultimately driving more revenue.

One of the forum facilitators and presenters was Joe Pulizzi the founder of Junta42. Joe is a long time marketing executive who is also extremely knowledgeable in the area of content marketing. He has a great website with tremendous practical knowledge and tips on Content Marketing Strategies. How to get started, how to be successful, how to improve and how to expand over time.

I have included a link below for you to Joe’s web site. Check it out if you have interest in starting, improving or expanding your Content Marketing Strategy.

All the best!


Venture Partner

<strong>George Roberts</strong> is a Venture Partner at OpenView. He enjoys partnering with companies and helping them achieve their goals through strategy, focus and operational execution. From 1990 to 2003, George spent 13 years at Oracle Corporation, most recently having served as Executive Vice President of North American Sales. While at Oracle, George was responsible for over $1 billion in revenue and more than 2,000 employees, reporting directly to the company’s CEO and Chairman, Larry Ellison.