Soar Past the $100M Revenue Mark [Podcast]
When the market for Imprivata’s founding idea was too small, the company changed course and pivoted successfully to soar past the 100M revenue mark. Omar Hussain, former President & CEO walks you through their journey.
Prefer to listen on iTunes? Access the episode here.
How did the team at SurveyMonkey know it was time revamp their pricing strategy? Find out which signals tipped them off and how they made it a success.
Mike Walsh, CMO at Reflektive, has gone through multiple pricing processes and has developed his own framework for assessing the situation and then developing pricing that is appropriate and effective. Learn more about his 4-step framework here.